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“Share a Coke” Nigeria
FMCG
- Campaign
- Youth & culture
About me
A thought leader driving global brand success
Currently
Head of Brands & Marketing Communications
Wema Bank
A member of the Forbes Communications Council and 3-time PR Power List honoree.
My name is Mabel. I’m a thought leader and brand communications professional driving global brand success.
With over 16 years of experience in brand management, public relations and corporate communications strategy, I have developed comprehensive communication strategies while managing brand reputation and stakeholder relations.
My career includes leading communications for global brands like Etisalat Nigeria, Nokia, Mastercard, Wema Bank, British Airways, Coca-Cola, Ford and Google, with expertise in crisis communications, strategic communication and campaign management.
I have served on the CIPR International Committee for four years, and I am recognised for my strategic thinking and innovative approach to corporate storytelling.
At a glance
- Full name
- Mabel Adeteye Aladenusi
- Current role
- Head of Brands & Marketing Communications, Wema Bank
- Experience
- 16+ years in brand management, public relations and corporate communications
- Based
- Nigeria, working with international brands
- Memberships
- Forbes Communications Council, PRCA UK, CIPR, NIPR, CIM, IABC
- Accreditations
- MCIM, MCIPR, ANIPR; Strategy & Sustainability (IESE)
- Recognition
- 3× PR Power List honoree; Top 50 Most Influential Women in Marketing (WIMCA)
- Speaks on
- Strategic communications, crisis management, brand storytelling, reputation
Brands I’ve worked with
I blend creative intuition with analytical thoroughness to build meaningful connections between brands and audiences.
Mabel Adeteye Aladenusi
Practice
What I do
Seven practice areas, built over sixteen years across telecommunications, technology, aviation, media, banking, FMCG and agency leadership.
- 01
Strategic Comms
Certified (MCIM, MCIPR, ANIPR) with 16+ years' experience leading global communications that align with business goals.
I drive messaging that builds trust, elevates leadership, and navigates high-stakes moments including crises.
- 02
Brand Management
With advanced brand certification, I've led rebrands and campaigns that boost engagement and recall.
As a Forbes Council member and PR Power List honoree, I build authentic, resonant brand identities.
- 03
Traditional & Digital PR
A CIPR and PRCA UK member, I fuse traditional PR with digital tactics for standout campaigns and coverage.
My work spans headline news to YouTube monetisation — delivering impact with consistency and authenticity.
- 04
Crisis Management
Known for calm crisis leadership, I manage brand threats with strategic messaging and stakeholder alignment.
My award-winning work during 2020 turned disruption into trust, resilience, and renewed leadership.
- 05
Campaign & Events Management
From Wema Bank to Coca-Cola, I lead large-scale, multi-channel campaigns from concept to delivery.
My approach ensures emotional, cultural, and commercial relevance across every touchpoint.
- 06
Sustainability & CSR
Certified in Strategy & Sustainability (IESE), I design CSR programmes that deliver purpose and real-world impact.
I go beyond compliance — crafting transparent, values-driven storytelling for brands like Etisalat and TVC.
- 07
Storytelling
As a Fate Foundation trainer, I craft stories that spark action — rooted in data and cultural insight.
Trained by Google, CIM UK, and APCON, I create messages that travel across minds, markets, and media.
- →Work with meMentoring, in-house training, workshops and advisory.
- Strategic Comms
- Brand Management
- Traditional & Digital PR
- Crisis Management
- Campaign & Events Management
- Sustainability & CSR
- Storytelling
Selected work
Signature campaigns
Campaigns and projects led across FMCG, aviation, banking and media.
Leaders of Tomorrow
Aviation
- Campaign
- Youth & culture
One Day MD/CEO
Banking
- Engagement
- Youth & culture
80th Anniversary
Banking
- Brand
- Milestone
Sounds of ALAT
Digital banking
- Digital
- Music & culture
Crisis communications, End SARS
Media — TVC Communications
- Crisis
- Reputation
Rebranding TVC Communications
Media — formerly Continental Broadcasting Services
- Rebrand
- Identity
Career
Every role below links to the reporting that documents it.
2023 — present
Head, Brands & Marketing Communications
Wema Bank
Leading brand and marketing communications for one of Nigeria's oldest indigenous banks.
Source: Brand CommunicatorSeven years, to 2023
Head, Corporate Communications, PR & Digital
TVC Communications
Corporate communications, public relations and digital strategy across TVC News, TVC Entertainment and Max FM.
Source: BusinessDayEarlier career
Agency & consultancy
including The Quadrant Company
Campaigns for British Airways, Coca-Cola, Ford Motors, Mastercard, Nokia, Unilever, Etisalat, Intel and Guinness Nigeria — across aviation, FMCG, banking, technology and telecoms.
Source: Brand Times
Recognitions
- 2026
Jury Member, Cannes Lions International Festival of Creativity — Brand Experience & Activation - 2026Jury Member, SABRE Awards Africa (PRovoke Media)
- 2024Forbes Communications Council Member
- 2022–20253× PR Power List Honoree
- 2024Top 50 Most Influential Women in Marketing (WIMCA)
- 2024Chair, Communications Committee — WIMBIZ
- 2024Admirable Women in Leadership Award
- 2021–20244× Committee Member, CIPR International
- 2024Member — NIPR, CIPR, CIM, PRCA, IABC
- 2024Speaker, Trainer and Communications Advisor
- 2022Most Outstanding Corporate Comms Professional
Credentials
Memberships
- Forbes Communications Council — Official member
- Public Relations and Communications Association (PRCA), UK — The world's largest and most influential PR and communications membership body
- CIPR International Committee — Four years of service, 2021–2024
- IABC — International Association of Business Communicators
Accreditations
- Chartered Institute of Marketing (CIM), UK — MCIM — digital marketing, integrated communications and marketing
- Chartered Institute of Public Relations (CIPR), UK — MCIPR — accredited in public relations
- Nigerian Institute of Public Relations (NIPR) — ANIPR — accredited in public relations
- IESE Business School — Certified in Strategy & Sustainability
- Advanced Branding & Google certifications — Certified Advanced Branding expert, plus Google Digital Sales, YouTube Channel Growth and Campaign Manager certifications
Education
- Babcock University — Department of Business Administration
- Ahmadu Bello University
- Lagos Business School
In the room
See the gallery ↗.jpg&w=3840&q=75)
Frequently asked
What I do, who I do it for, and the work it has produced.
What do I do?
- I lead strategic marketing and communications that drive brand growth and business alignment.
- I develop integrated campaigns across PR, digital, and traditional platforms to enhance visibility, engagement and ROI.
- I build and manage brand identity through strategic storytelling, positioning, and stakeholder engagement.
- I guide executive communications and crisis response, ensuring reputational protection and leadership visibility.
- I use data and insight to optimise messaging, improve ROI, and elevate consumer and customer experience.
Who are the clients and brands I work with?
- Senior executives and C-suite leaders seeking strategic visibility and positioning
- Corporate global and local brands across banking, media, aviation, telecommunications, technology, automobile and consumer goods
- Agencies, institutions and NGOs in need of integrated communications or brand-building strategies
- Startups and founders looking for brand clarity, campaign development and public relations guidance
- Mission-driven organisations and thought leaders looking to drive visibility and penetration
How can I help?
- Brand strategy and development — from identity design to market positioning
- Corporate and executive communications — messaging, crisis response, internal alignment
- PR and media relations — storytelling, press engagement, reputation management
- Digital transformation and campaigns — multichannel marketing, social media, YouTube monetisation
- Leadership and team development — mentoring, cross-functional alignment, communication training
What is the highlight of my expertise?
- Integrated marketing communications and brand strategy across digital, PR, social and ATL/BTL
- Executive and thought leadership positioning and amplification across verticals
- Crisis and reputation management during high-pressure and sensitive moments
- Youth and culture-driven campaigns with innovation at the core
- Global campaign execution for multinational brands with cross-country reach
- Content strategy and storytelling that connects emotionally with diverse audiences and drives impact
- Strategic leadership recognised by multiple industry awards and advisory board roles
What are my signature campaigns and projects?
- Coca-Cola “Share a Coke” Nigeria
- British Airways Leaders of Tomorrow
- Wema Bank One Day MD/CEO
- Wema Bank 80th Anniversary
- ALAT by Wema — Sounds of ALAT
- TVC crisis communications during the End SARS movement
- Rebranding of TVC Communications (formerly Continental Broadcasting Services)
What recognitions and leadership roles do I hold?
- Jury Member, Cannes Lions International Festival of Creativity — Brand Experience & Activation — 2026
- Jury Member, SABRE Awards Africa (PRovoke Media) — 2026
- Forbes Communications Council Member — 2024
- 3× PR Power List Honoree — 2022–2025
- Top 50 Most Influential Women in Marketing (WIMCA) — 2024
- Chair, Communications Committee — WIMBIZ — 2024
- Admirable Women in Leadership Award — 2024
- 4× Committee Member, CIPR International — 2021–2024
- Member — NIPR, CIPR, CIM, PRCA, IABC — 2024
- Speaker, Trainer and Communications Advisor — 2024
- Most Outstanding Corporate Comms Professional — 2022
In their words
Testimonials that speak to my results
Written recommendations from the leaders, clients and colleagues I have worked alongside.
She is a problem solver and a determined leader who knows how to get her team to achieve set objectives.
Dr. Morayo Afolabi-BrownMabel is, without doubt, one of the hardest working, most creative and talented PR and Corp Comms professionals I have worked with. Give her her wings and she will fly high for your company and your brand.
Andrew HalonI worked with Mabel when she was a Public Relations Analyst at the Quadrant Company. She showed exceptional aptitude towards media relations and management and she was very meticulous in the delivery of her role. She knows how to own whatever role she finds herself in and bring out the best in it.
Oreoluwa EttuYou will meet a lot of people in your career; one of those you should keep like stolen treasure is Mabel. She is thorough, dedicated, precise, honest and intelligent. I thoroughly enjoyed working with her. A solid team player, she has the charisma and energy of a natural born leader. I expect greater things from her in the days to come.
Mabel is a very articulate person who looks into detail and keeps a very close relationship with her customers. I have worked closely with you and understood how important it is for you that the customer is satisfied.
Ademola SanyaMabel's creative thinking, expertise, positive can-do attitude and drive as a Public Relations professional makes her an absolute pleasure to work with. She continually delivers results; goes above and beyond in providing exceptional service and support to all clients under her portfolio; and shows genuine integrity and respect as a service provider. Mabel is enthusiastic, personable and a brilliant networker. Her strengths in staying across issues, pro-actively offering solutions and ideas and being adept at all aspects of communications make her a valuable contributor to any situation or team.
Let’s talk about your next campaign
Speaking, mentorship, media or advisory — tell me what is coming up.